Alcohol shipping laws in Wisconsin

125.535 Direct wine shippers’ permits. (1) AUTHO-
RIZED ACTIVITIES. The division shall issue direct wine shippers’
permits authorizing the permittee to ship wine manufactured or
bottled by the permittee directly to an individual in this state who
is of the legal drinking age, who acknowledges receipt of the
wine shipped, and who is not intoxicated at the time of delivery.
...
(4) LABELS. Containers of wine shipped to an individual in
this state under this section shall be clearly labeled to indicate that
the package may not be delivered to an underage person or to an
intoxicated person.
(5) RESTRICTIONS. No individual may resell, or use for a
commercial purpose, wine received by the individual that is
shipped under authority of this section.
(6) ANNUAL LIMIT. No individual in this state may receive
more than 108 liters of wine annually shipped under authority of
this section. Each individual shall be responsible for compliance
with this annual limit. An individual who violates this annual
limit is subject to s. 125.11 (1). This subsection does not apply to
purchases made under a permit issued under s. 125.61.
...
(7) SHIPMENTS THROUGH FULFILLMENT HOUSE; COMMON
CARRIERS. (a) A permittee under this section may arrange with
a fulfillment house to ship wine on the permittee’s behalf only if
the fulfillment house holds a permit under s. 125.23.
(b) All containers of wine shipped directly to an individual in
this state shall be shipped using a common carrier holding a per-
mit issued under s. 125.22.
History: 2007 a. 85; 2023 a. 73; 2025 a. 15, 127.

(3) PERSONS ELIGIBLE. (a) A direct wine shipper’s permit
may be issued under this section to any person that manufactures
and bottles wine on premises covered by any of the following:
1. A manufacturer’s or rectifier’s permit under s. 125.52.
2. A winery permit under s. 125.53.
3. A winery license, permit, or other authorization issued to
the winery by any state from which the winery will ship wine into
this state.
4. A federal basic permit for a winery under 27 USC 203 and
204.

(b) A permit under this section authorizes only the transport
into or delivery within this state of wine on behalf of a person
holding a direct wine shipper’s permit under s. 125.535 or a ful-
fillment house permit under s. 125.23.
...
(c) Nothing in this section alters the requirement that a person
shipping alcohol beverages into this state obtain all required per-
mits under this chapter prior to shipment, including any permit
under s. 125.535. Nothing in this section grants a manufacturer,
rectifier, or shipper of alcohol beverages, including a winery, au-
thority to ship alcohol beverages into this state. Nothing in this
section alters the face-to-face sales requirement in ss. 125.272
and 125.51 (6).
...
(b) Any common carrier that ships alcohol beverages other
than wine obtained from a direct wine shipper permittee under s.
125.535 or from a fulfillment house permittee under s. 125.23
may be subject to a forfeiture of not more than $2,000. When the

125.07 Underage and intoxicated persons; presence
on licensed premises; possession; penalties. (1) AL-
COHOL BEVERAGES; RESTRICTIONS RELATING TO UNDERAGE PER-
SONS. (a) Restrictions. 1. No person may procure for, sell, dis-
pense or give away any alcohol beverages to any underage person
not accompanied by his or her parent, guardian or spouse who has
attained the legal drinking age.
...
(8m) “Legal drinking age” means 21 years of age.

§1716. Injurious articles as nonmailable
...
(f) All spirituous, vinous, malted, fermented, or other intoxicating liquors of any kind are nonmailable and shall not be deposited in or carried through the mails.
...
(June 25, 1948, ch. 645, 62 Stat. 781; May 8, 1952, ch. 246, 66 Stat. 67; June 29, 1955, ch. 224, 69 Stat. 191; Pub. L. 85–268, Sept. 2, 1957, 71 Stat. 594; Pub. L. 85–623, §5, Aug. 12, 1958, 72 Stat. 562; Pub. L. 91–375, §6(j)(25), Aug. 12, 1970, 84 Stat. 779; Pub. L. 92–191, §1, Dec. 15, 1971, 85 Stat. 647; Pub. L. 99–570, title X, §10003, Oct. 27, 1986, 100 Stat. 3207–167; Pub. L. 103–322, title VI, §60003(a)(7), title XXXIII, §330016(1)(H), Sept. 13, 1994, 108 Stat. 1969, 2147; Pub. L. 104–294, title VI, §607(g), Oct. 11, 1996, 110 Stat. 3511; Pub. L. 107–273, div. B, title IV, §4002(b)(2), (6), Nov. 2, 2002, 116 Stat. 1807; Pub. L. 109–435, title X, §1008(d), Dec. 20, 2006, 120 Stat. 3261.)

Only FedEx-approved, licensed alcohol shippers that have entered into a FedEx Alcohol Shipping Agreement may ship alcohol via FedEx services. Consumers may not ship alcohol of any type via FedEx services.
For all alcohol shipments, you’ll need to sign a FedEx Alcohol Shipping agreement. Contact your FedEx account executive for details and assistance and if you don't have an assigned account executive, call FedEx Customer Services at 1.800.463.3339.
Adult signature service option. State law, as well as FedEx policy, requires an adult signature at the time of delivery for every U.S. package containing alcohol. It is your responsibility to ensure the adult signature requirement service option is selected so that FedEx requests and obtains the required adult signature. A $5.75 fee per shipment applies for this service.

FedEx currently only permits wine shipments under licensee-to-consumer agreements; beer and spirits require licensee-to- licensee.
Licensee-to-consumer
FedEx only transports wine licensee-to-consumer.

UPS only accepts packages containing wine from shippers who are licensed under applicable law and who have signed and entered into a contract with UPS for the transportation of wine.
All wine shippers must enter into a UPS Agreement for Approved Wine Shippers.
All alcohol shippers must schedule a consultation call or speak to their Account Manager to review UPS alcohol shipping policies, submit copies of your state licenses, and complete a shipping agreement.
The ability to ship wine depends upon the nature of the shipper's license to sell wine, and the laws of the destination states. UPS permits the following types of wine shipments:
Shipments of wine from licensed shippers may be shipped to licensed consignees, where permitted by applicable law. For example, a licensed manufacturer may ship to a licensed distributor, or a licensed distributor may ship to a licensed retailer, so long as the shipments are made in accordance with applicable law. "Licensed to Licensed" shipments cannot be made to consumers.
All wine shipments must be made using the UPS Delivery Confirmation Adult Signature Required service, requiring the signature of an adult 21 years of age or older upon delivery.
Some states also allow shipments of wine from out-of-state licensed wine retailers to consumers. These states are known as "Retailer Direct Shipment States." Shipments of wine from licensed out-of-state retailers may be made to consignees in "Retailer Direct Shipment States" subject to all of the conditions applicable to Winery Direct Shipment States, except that the purchase is made from a licensed out-of-state retailer rather than a winery. Refer to Addendum A for approved Retailer Direct Shipment States.
All shippers who wish to ship wine must enter into either the UPS Agreement for Approved Wine Shippers, or the UPS Wine Industry Fulfillment House Agreement For Approved Wine Shippers. UPS DOES NOT ACCEPT SHIPMENTS OF WINE FROM SHIPPERS WHO HAVE NOT ENTERED INTO ONE OF THESE AGREEMENTS.